Showing posts with label cars. Show all posts
Showing posts with label cars. Show all posts

10 January 2008

CLIMATE CHANGE and ECONOMIC EQUITY: The People's Car arrives in India


Climate change evangelists are in uproar over the launch of Tata's latest locally-relevant innovation, the 'People's car'. With sales of cars going up, emissions worries are compounded by incomplete information and a lack of thinking about the equity [economic and social] that India's population deserves. First, the People's Car will replace inefficient emitting motos -- basically lawnmower engines working overtime. Second, these will be efficient petrol users and emitters -- assuming higher passenger loads. Third, safer [hopefully]. Fourth, benchmarking efficiency, price and quality in the Indian automotive sector for all other manufacturers, designers and planners to follow. Fifth, locally built enhancing multipliers. And finally, from an "ecological space" viewpoint, Indian consumers have a lot of carbon spare to burn in economically enriching ways. The People's Car is not perfect, but it is way better than consuming imported cars.

Tata says: "Indian car sales are predicted to more than quadruple to $145bn by 2016. Company chairman Ratan Tata said the launch of the Nano was a landmark in the history of transportation. Further, the car was "a safe, affordable and all weather transport - a people's car, designed to meet all safety standards and emissions laws and accessible to all".
Environmental critics have said that the car will lead to mounting air and pollution problems on India's already clogged roads. The car had passed emission standards and would average about 50 miles to the gallon, or five litres per hundred kilometres.