Kenyan growers rejoice at the success of their well-run campaign against food miles ignorance and for global social justice.
Source: The East African (Nairobi) by Catherine Riungu
The food miles debate that threw Kenya's flower industry into a spin at the beginning of 2007 has finally fizzled out as UK supermarkets have dropped their initial hardline stance.
According to Ron Fasol, managing director of Oserian Development Company, a leading flower exporter, although this may not have been publicly acknowledged, the food miles debate has flopped and is unlikely to resurface - unless Africa reaches the high pollution levels of the developed world.
The plane symbols put on imported produce by leading UK supermarkets Tesco and Marks & Spencer have been replaced by Kenya's "Grown Under the Sun" label which, according to Kenya Flower Council chief executive Jane Ngige, has led to increased interest in Kenya produce and a subsequent surge in earnings.
Mr Fasol said the supermarkets rushed to impose sanctions on air-freighted goods without proper scientific findings, a move that prompted urgent research into how much carbon dioxide was released into the atmosphere by airlifting of goods from Africa. Growers, trade associations and scientists conducted studies whose findings discounted the retailers' theory that banning imports would reduce global warming.
The Soil Association of the UK had said it would withdraw its organic certificates from air-freighted organically grown produce, effectively denying products from Africa a vital market.
In September, when the association was to have effected the ban, the British Department for International Development (DfID) organised a debate where it charged that, "while welcoming the Soil Association's concern about the impact of food production on climate change, the air-freighting of fruit and vegetables counts for only a small proportion - less than 1 per cent of UK greenhouse gas emissions. There can be no denying that food transport has an environmental and social cost, but most of this - about 85 per cent - comes from UK roads."
UK Trade and Development Minister Gareth Thomas said: "The distance food has travelled is not a good way to judge whether the food we eat is sustainable. Driving 6.5 miles to buy your shopping emits more carbon than flying a pack of Kenyan green beans to the UK."
Mr Thomas added that tackling climate change was a priority in the fight against world poverty.
"The only fair option, which considers the livelihoods of those in developing countries as well as the need to protect the environment, is to ensure that the prices of the goods we consume cover the costs of their environmental impact," he said.
He added that the government was encouraging more efficient distribution within the food and drink sector, and has proposed that food industry trade bodies look into achieving a 20 per cent reduction in the social costs of transporting food in the UK by 2012.
He added, "We must ensure the world's poorest producers are not penalised for the sins of the world's richest consumers."
In Kenya, for instance, carbon emissions are 200 kg a head, while in the UK they are almost 50 times that. African economies are currently growing by around 5 per cent or more - in part due to agricultural exports.
Agriculture remains the most likely source of economic growth and poverty reduction in most African countries. If Africa is to grow by 7 per cent, and halve poverty, get its children into school and achieve the Millennium Development Goals, it must be free to trade with the rest of the world, DfID said.
The DfID stand rubberstamped the Grown Under the Sun crusade, which set out to inform British consumers about the development benefits associated with buying fresh produce from Kenya even as the food miles and carbon footprints debate continued.
Kenya Flower Council chairman Erastus Mureithi said the campaign was aimed at demonstrating to consumers that unlike flowers grown in Europe under artificial light, Kenya's are produced under natural conditions.
The Grown Under the Sun campaign was launched by Kenya's High Commissioner to the UK, Joseph Muchemi, at the Royal Show - Britain's largest agricultural trade show - in July, when the debate was at fever pitch, at a seminar on the subject of carbon emissions and food miles. It was attended by representatives from Kenya, British retailers, the National Farmers Union and Farmer's Weekly magazine, published in London.
Mr Mureithi said UK scientists have proved to carbon miles crusaders that the subject had not been scientifically focused, leading to the current change of mind.
He, however, cautioned the flower industry against celebrating because, this being the high season, human-rights groups and environmental activists focus their attacks on the high sales on Valentine's Day which is observed on February 14 worldwide with red roses. The day is the single most important event in the flower business.
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